Google Analytics
Make more informed digital decisions
Google Analytics gives you insight and data about how visitors interact with your website, various marketing measures, content, products and much more. This data (called behavioral data) can then be used to make more informed decisions.
Get to know your customers
Gain a better understanding of your customers. Google Analytics is a set of free tools from Google that gives you insight into all the necessary data about users of your website. The service is cloud-based, and you can use the service completely free of charge by visitinghttps://analytics.google.com.
How to use Google Analytics?
Google Analytics is a powerful tool that can be easily implemented on any website by including a small code snippet. You will then gain insight into a number of important data such as:
- Content – which content is most read, how many pages your visitor reads on average, how often, etc.
- Time – How long your users stay on your website, how long they stay on each page
- Demographics – including which age groups visit your website, which age group buys the most. There is also the option to filter traffic by income, education, area of interest, etc. provided you have the necessary GDPR mechanisms in place
- Geography – For example, which area, city, region do your visitors come from, which city or region has the most visits
- Bounce – How many people click on your website and then go straight to another page (the opposite is active sessions)
- Actions – Tracking of prospects, sales, inquiries, clicks and more
Venturis has extensive experience with Google Analytics, and we have documented our expertise as a Google Partner. We are happy to carry out a free check of your site, or help your company to better understand how this data can be used to increase the digital value creation at your company.
Contact us for a non-binding conversation and we will find out how we can help you and your company.
