Strategic Advice
Strategic consulting is a form of consulting that aims to help organizations improve their overall strategic position and achieve long-term goals. This may include analysis of the organization and its environment, development of new strategies, implementation of changes and monitoring of progress and results.
A strategic advisor will often work with the management of an organization to help them identify strengths, weaknesses, opportunities and threats (SWOT analysis), and then help them develop a plan to achieve their goals. They will also be able to offer advice on how the organization can adapt to changes in its environment, for example by developing new products or services, or by changing its marketing approach.
The goal of strategic consulting is to help organizations improve their competitiveness and achieve sustainable growth over time. This may include increasing revenue, reducing costs, improving customer satisfaction or increasing productivity. Strategic consulting can help to strengthen decision-making, promote innovation and increase efficiency in the organisation.
A good marketing strategy consists of several important elements, including:
- Target group definition : It is important to identify and understand the target group for the product or service, including their needs, wants and behavior patterns.
- Competitive analysis : It is important to understand the competitors and what differentiates the product or service from other offers on the market.
- Unique Selling Point (USP) : A good marketing strategy must have a clearly defined USP, or what distinguishes the product or service from others on the market.
- Marketing channels : It is important to choose the right channels to reach your target audience(s), such as social media, advertising, content marketing or influencer marketing.
- Budget and schedule : A good marketing strategy must have a realistic budget and a schedule for its implementation.
- Goals and KPIs : It is important to have clear and measurable goals for your marketing efforts, as well as Key Performance Indicators (KPIs) to measure success.
- Flexibility : A good marketing strategy must be flexible enough to adapt to changes in the market or target group.
All in all, a good marketing strategy should be adapted to the organisation’s overall goals, and be both realistic and implementable. It is important to regularly evaluate and adjust the strategy based on the results and changes in the market. Remember that strategy work is not a one-time job, but a dynamic process that takes place over time.
Venturis’ management consulting service is based on a simple principle – identification and realization of real business value. We have experience as advisers within a number of projects and industries, but mainly with a focus on technology and organisation. We know that change management is difficult, and that a lot is about getting the whole organization involved in the process (“buy-in”).
Is your company facing major changes, or do you want further focus on growth or diversification? Contact us today for a no-obligation chat.
Focus on real value creation
Venturis’ management consulting service is based on a simple principle – identification and realization of real business value.
Our expertise covers the complete digital domapin incl. strategy and marketing, organizational change, business development, ICT management services and ICT strategy services, project and program management, as well as management for hire.
The digital landscape
The digital landscape is constantly changing, and ever greater demands are being made on the «digital company». Technology is no longer a necessary evil, but an important and integral part of a company’s overall strategy.
Technology as a strategic tool
Venturis has worked at the interface between business and technology for more than 20 years. We know that most Norwegian companies are not technology-driven, but want to use technology as a strategic tool to get better at what is most important; core business operation. It is not about creating a new IT system, but how to use the digital medium to faster and in a more cost-effective way, and in that way achieve their short-term and long-term business goals.
We work with all types of companies in all phases, and are happy to have informal conversations with your company to see how we can be a good strategic advisor for you.
