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FAQ (Frequently Asked Questions)

Welcome to our FAQ. Here you will find answers to the most frequently asked questions about digital marketing, Google Ads, social media, search engine optimization (SEO), websites, digital strategy and much more. Our aim is to give you insightful and useful answers, and you can always contact us if you cannot find an answer to your question.

Digital marketing includes all marketing efforts that use electronic devices (such as a computer, tablet or mobile phone), or the internet. This includes, among other things, marketing activities through digital channels such as search engines, social media, e-mail and other websites.

Google Analytics (now called GA4) is a web analytics tool used to track and report website traffic. It helps companies understand user behavior, analyze trends and measure the effectiveness of marketing campaigns.

Google Merchant Center allows e-commerce businesses to upload and maintain store and product data in Google. This makes your products visible in Google Shopping, which can increase sales.

Google Search Console is a tool that helps you monitor and maintain your website’s presence in Google search results. It provides insight into indexing status, search results performance and site health.

In short, Google Ads (formerly Google AdWords) can increase the visibility of your business in Google searches, attract more visitors to your website, and generate more sales or inquiries by targeting ads to specific keywords related to your business.

Search engine optimization (SEO) is the process of optimizing a website to get a higher ranking in the search engines’ results pages. This involves, among other things, improving the technical setup, content quality and the website’s authority.

Google Business Profile (formerly Google My Business) is a tool for businesses to manage their online presence on Google, including Search and Maps. Set up by registering your business information, add details such as hours and photos, and keep the information updated to improve local SEO.

Social media allows businesses to engage directly with their audience, build brand awareness, and drive traffic to their website. Social media has also gradually become an effective channel for customer service and direct communication.

The choice of platforms depends on your target group and type of business. Platforms such as Facebook (often the focus of B2C companies), Instagram, LinkedIn (often the focus of B2b companies), and Twitter are popular, but your choices should be based on where your customers are most active.

Success is measured through key indicators (KPIs) such as traffic to the website, conversion rates, engagement on social media, and ROI (Return On Investment)/ROAS (Return On Ad Spend). These indicators are adapted to the customer’s specific goals and ambitions.

A digital strategy is a plan for how an organization or business will use digital tools and channels to achieve its business goals. This includes plans for social media, content marketing, SEO, SEM, CRO, email marketing and much more.

Keywords are selected based on experience data and research into what the target group is looking for, relevance to the business, search volume and competition. Tools such as Google Keyword Planner and SEMrush are often used in this process.

Building websites involves planning, among other things, layout and design, content production, search engine optimization, and technical development. We focus on ease of use, speed, security and responsiveness (that the website works on different electronic devices).

Organic search refers to free rankings (search results) in search engines based on how the search engine’s algorithms assess relevance and quality, while paid search means that you pay to get a prominent position in the search engine results.

To improve visibility on social media, you should focus on quality content, active engagement with followers, use of relevant hashtags, and regular updates. Paid advertising can also increase reach.

Paid online advertising includes the purchase of advertising space on digital platforms such as search engines, social media and other websites. This can be in the form of text-based ads, banner ads, video ads and more.

Content marketing is a strategy that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined target group – and ultimately drive profitable customer action.

A mobile-friendly website improves the user experience for those visiting the website on mobile devices, which is important as more and more people use mobiles for internet use. This can also positively affect SEO.

Conversion rate optimization (CRO) involves improving your website and marketing strategies to increase the number of visitors who take desired actions, such as buying a product or signing up for a newsletter.

ROI can be measured by comparing the cost of your digital marketing activities to the revenue they generate. This requires tracking conversions and revenue back to specific campaigns or activities.

Influencer marketing involves working with influential people on social media to market products or services. This can increase brand awareness and reach new target groups through the person’s following.

Choose influencers who have a following that matches your target audience, and who share values ​​and an image compatible with your brand. Authenticity and level of engagement of the influencer are also important factors.

Success in influencer marketing can be tracked through engagement rates, traffic to the website from the influencer’s content, conversion rates, and possibly increased brand awareness measured through surveys or social listening tools.