Google Ads
Google Ads (formerly known as Google AdWords) is an advertising network owned by Google that allows advertisers to serve text ads, banner ads, video ads, and app ads to users who search for relevant keywords or visit relevant websites. Google Ads gives you the opportunity to reach potential customers just when they are in the market for your products or services. You can also target your ads to specific audiences using tools like geographic targeting, keyword targeting, and targeting based on device type, behavior, and more.
Did you know that over 90% of Norwegian transactions start with a Google search?
There are several good reasons to advertise on Google Ads:
- Increased visibility : Google Ads allows you to reach a large and relevant audience by showing your ads to users who search for relevant keywords or visit relevant websites. In addition to your ads appearing in Google search, Google’s partner network includes the vast majority of major digital channels, e.g. Dagbladet, TV2, local and regional newspapers and a number of industry- and hobby-specific websites.
- Measurability : You can measure the effectiveness of your Google Ads campaigns using tracking and analytics tools, so you can adjust your strategies and budgets to achieve better results.
- Increased sales : Google Ads gives you the opportunity to reach potential customers just when they are in the market for your products or services, which can lead to increased sales or more prospects.
- Lower costs : You can set a budget for your Google Ads campaigns and control costs by adjusting your bids and target audiences.
-
Targeting : You can target your ads to specific geographic areas to reach local customers, or based on demographics (age and gender), digital behavior and a number of other parameters.
As a Google Partner, Venturis has documented expertise and demonstrated good results over time. We have extensive experience from both small and large projects aimed at the B2B market (e.g. lead generation) and the B2C market (e.g. online shopping). We want to deliver a value-creating service, and let the results speak for themselves. Contact us and we will be happy to have a non-binding chat about how we can help you or your company to get the best possible results with Google Ads.
